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Privacy policy

Privacy Policy

Last updated: 27 February 2026

This Privacy Policy describes how hammersilver.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “Personal Information” means any information that identifies an individual.

Device Information

Examples collected:

  • Web browser version

  • IP address

  • Time zone

  • Cookie information

  • Pages or products viewed

  • Search terms

  • Interaction with the Site

Purpose of collection:
To load the Site accurately for you and perform analytics to improve and optimise our website.

Source of collection:
Automatically collected via cookies, log files, web beacons, tags, or pixels.

Disclosure for business purposes:
Shared with our store platform provider, Shopify.

Order Information

Examples collected:

  • Name

  • Billing address

  • Shipping address

  • Payment information (processed securely via Shopify — we do not store full card numbers)

  • Email address

  • Phone number

Purpose of collection:

  • To process and fulfil your order

  • To arrange shipping

  • To provide invoices and confirmations

  • To communicate with you

  • To screen orders for fraud or risk

  • To provide marketing communications (where permitted)

Source of collection:
Collected directly from you.

Disclosure for business purposes:
Shared with Shopify and payment processors.

Customer Support Information

Examples collected:

  • Name

  • Contact details

  • Order details

  • Any information you provide in correspondence

Purpose:
To provide customer support.

Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us so we can delete it.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you.

For example:

  • We use Shopify to power our online store. You can read Shopify’s privacy policy here:
    https://www.shopify.com/legal/privacy

  • We may share information to comply with laws, respond to lawful requests, or protect our legal rights.

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications.

For example:

You can opt out of targeted advertising here:

You may also visit:
http://optout.aboutads.info/

Using Personal Information

We use your Personal Information to:

  • Offer products for sale

  • Process payments

  • Ship and fulfil orders

  • Provide customer support

  • Send updates, offers, and marketing communications (where permitted)

Lawful Basis (GDPR)

If you are located in the EEA, we process your data under the following lawful bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests (which do not override your rights)

Retention

We retain your Personal Information for our records unless and until you request deletion.

Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or significant effect on customers.

However, Shopify may use limited automated systems to prevent fraud. These include:

  • Temporary blocking of IP addresses after repeated failed transactions

  • Temporary blocking of payment methods linked to suspicious activity

These measures are short-term and designed to protect both customers and our business.

Your Rights (GDPR)

If you are a resident of the EEA, you have the right to:

  • Access your Personal Information

  • Request correction

  • Request deletion

  • Request data portability

  • Object to processing

To exercise these rights, contact us at:

Email: the.hammer@hotmail.co.uk
Address:
The Hammer Silver LTD
Stables Market, Unit 604
London NW1 8AH
United Kingdom

If you are not satisfied with our response, you may lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/

International Transfers

Your Personal Information may be processed in Ireland and transferred outside of Europe, including Canada and the United States, in accordance with applicable data protection laws.

Cookies

We use cookies to improve your browsing experience and provide essential functionality such as:

  • Shopping cart functionality

  • Checkout processing

  • Customer login

  • Analytics and marketing tracking

Cookies may be session-based (expire when you close your browser) or persistent (remain until deleted or expired).

You can manage cookies through your browser settings. Please note that disabling cookies may affect website functionality.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection practices in response to such signals.

Changes to This Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.